There are a few studies of “false memory” that have attained almost iconic status. These studies are widely known, but not necessarily well understood. Perhaps the most cited but least understood study of all is the “Lost in the Mall” study by Professor Elizabeth Loftus. As part of an interesting new project at the New England Law School, Professor Wendy Murphy and two law students recently analyzed that study in light of the Daubert and Frye cases. Here is their critique. This project holds great promise for unmasking some of the myths and other inaccuracies that have crept into academic discussions of memory issues.