As stated in the lecture
given by Trica Rose, if the institutions that enable a system of structural
racism and discrimination are represented by gears, media is the oil that keeps
the system running smoothly. A party
that controls media representation of another group also can control how that
group is portrayed to the public, and whether or not to perpetuate harmful
stereotypes.
The power of media to
influence public opinion is exemplified perfectly by the American cartoon
industry. Portrayals of Africans and
African Americans in cartoons has reflected and, in some cases, driven public
perceptions and popular stereotypes for decades. In particular, the so called “golden age of
American cartoons” ranging from the 1930s to the mid-1960s produced several particularly
harmful pieces of media that are worthy of discussion. These pieces of media display the power of
media to reflect and influence public opinion by displaying several harmful
stereotypes.
The modern media giant
Looney Tunes started out as s a collection of comical short films produced by
Warner Brothers Studios from 1930 to 1961 alongside a less well-known sister
series known as Merrie Melodies. These
products originally pitched as advertisement for Warner Bros. licensed music,
which would be featured prominently in the cartoons. In time, however, these projects grew quickly
in popularity with the introduction of characters such as Bugs Bunny, Elmer
Fudd, Porky Pig, Speedy Gonzales, and Daffy Duck.
While these cartoons have
a rich history that is generally celebrated by their parent company Warner
Brothers, there are a number of animated shorts that are no longer sold due to “outdated”
and stereotypical depictions of minorities.
In particular, shorts involving depictions of African Americans
pre-civil rights and Japanese before and during World War 2 are illuminating in
dissecting public perception of these groups during the time these cartoons
were aired.
In 1938, an animated short known as Jungle Jitters was released by Merrie Melodies. This is perhaps the most famous of their banned properties which did not receive video or DVD releases until considerably later than their less controversial properties. The story features African native caricatures with heavy blackface/minstrel show overtones parading around a jungle engaging in various ritualistic practices. A salesman-like character visits their village in order to deliver goods and the villagers decide to try to cook him until their queen falls in love with him. Perhaps the most damaging stereotype about Africans featured in this short is the barbaric depiction of their religious practices. As discussed in Diakite and Hucks, the depiction of African (or any non-Eurocentric) religious/spiritual beliefs as barbaric or pagan is a common vehicle for racism.
In 1941, an animated
short known as Coal Black and de Sebben Dwarves was released by Merrie
Melodies. As the name implies, this work
is a parody of Snow White and the Seven Dwarves featuring a variety of highly
sexualized, stereotypical black characters involved in a number of antics.
While Disney animated
properties are heralded as inclusive today, they also have a sordid history
with the portrayal of African natives. In
1930, a Disney animated project by the name of Cannibal Capers was
released. In a similar manner to Jungle
Jitters, it featured a tribe of stereotypical African caricatures involved in
various ritualistic activities such as preparing humans in a large pot,
parading and dancing with skulls, performing crude dances around a fire, and
coming into conflict with a lion. This
piece has some of the same issues as the aforementioned Jungle Jitters. Both feature the dehumanizing stereotype of
cannibalistic, unthinking, unreasonable African natives, and compare and
contrast them with a more sympathetic character representing a more western
philosophy.
Hannah Barbara released a
number of comedic short films known as Tom and Jerry starting in 1941. These films featured a comedic duo consisting
of a cat and mouse involved in mischief.
Despite the overall lack of human characters, this project is not free
of the racism pervasive in its contemporaries.
At various points during various films, explosions would render
characters charred in such a way that it deliberately invoked minstrel show
stereotypes. More obviously, a “Mammy”
character was featured working for Tom’s owners in some of the older films. The “Mammy” archetype presented in Tom and
Jerry speaks in a stereotypically “Black” vernacular, and is frequently
portrayed as an ignorant, unreasonable, and antagonistic figure toward Tom the
cat. In particular, the non-Back characters
shown in this cartoon are generally portrayed in a far more flattering
light. While the Mammy archetype is not
necessarily portrayed in an outright dehumanizing light, it’s pervasiveness in
media is no less harmful
After discussing the
origin and nature of the stereotypes these pieces of media perpetuate, it is
vital to examine what makes them harmful.
In a perfect world, works of fiction such as cartoons would have no
bearing on real people. In reality, however,
the effects of television media (particularly cartoons) on early development
and its influence of behaviors and opinions later in life are well documented
in a myriad of rigorous studies.
A 2004 study by Thomas E.
Ford published in Personality and Social Psychology found that
disparaging humor, such as the stereotype-based humor found in the aforementioned
films can help to normalize the views of those who are prejudiced against those
that type of humor targets. This study
also explores the idea that providing a mainstream outlet for discriminatory language
and behavior serves to exacerbate those behaviors in those who consume media
from these outlets. A 2002 study published
in The Journal for Social Issues Describes television as a “vicarious
experience” that can inform peoples prejudices with its portrayals of certain
groups.
These studies serve as
evidence that the negative portrayals of minorities in media such as cartoons
damage perceptions of those groups and reinforce the stereotypes displayed.
As stated in the lecture
given by Trica Rose, if the institutions that enable a system of structural
racism and discrimination are represented by gears, media is the oil that keeps
the system running smoothly. A party
that controls media representation of another group also can control how that
group is portrayed to the public, and whether or not to perpetuate harmful
stereotypes.
The power of media to
influence public opinion is exemplified perfectly by the American cartoon
industry. Portrayals of Africans and
African Americans in cartoons has reflected and, in some cases, driven public
perceptions and popular stereotypes for decades. In particular, the so called “golden age of
American cartoons” ranging from the 1930s to the mid-1960s produced several particularly
harmful pieces of media that are worthy of discussion. These pieces of media display the power of
media to reflect and influence public opinion by displaying several harmful
stereotypes.
The modern media giant
Looney Tunes started out as s a collection of comical short films produced by
Warner Brothers Studios from 1930 to 1961 alongside a less well-known sister
series known as Merrie Melodies. These
products originally pitched as advertisement for Warner Bros. licensed music,
which would be featured prominently in the cartoons. In time, however, these projects grew quickly
in popularity with the introduction of characters such as Bugs Bunny, Elmer
Fudd, Porky Pig, Speedy Gonzales, and Daffy Duck.
While these cartoons have
a rich history that is generally celebrated by their parent company Warner
Brothers, there are a number of animated shorts that are no longer sold due to “outdated”
and stereotypical depictions of minorities.
In particular, shorts involving depictions of African Americans
pre-civil rights and Japanese before and during World War 2 are illuminating in
dissecting public perception of these groups during the time these cartoons
were aired.
In 1938, an animated
short known as Jungle Jitters was released BY Merrie Melodies. This is perhaps the most famous of their
banned properties which did not receive video or DVD releases. The story features African native caricatures
with heavy blackface/minstrel show overtones parading around a jungle engaging
in various ritualistic practices. A
salesman-like character visits their village in order to deliver goods and the
villagers decide to try to cook him until their queen falls in love with him. Perhaps the most damaging stereotype about
Africans featured in this short is the barbaric depiction of their religious practices. As discussed in Diakite and Hucks, the depiction
of African (or any non-Eurocentric) religious/spiritual beliefs as barbaric or
pagan is a common vehicle for racism.
In 1941, an animated
short known as Coal Black and de Sebben Dwarves was released by Merrie
Melodies. As the name implies, this work
is a parody of Snow White and the Seven Dwarves featuring a variety of highly
sexualized, stereotypical black characters involved in a number of antics.
While Disney animated
properties are heralded as inclusive today, they also have a sordid history
with the portrayal of African natives. In
1930, a Disney animated project by the name of Cannibal Capers was
released. In a similar manner to Jungle
Jitters, it featured a tribe of stereotypical African caricatures involved in
various ritualistic activities such as preparing humans in a large pot,
parading and dancing with skulls, performing crude dances around a fire, and
coming into conflict with a lion. This
piece has some of the same issues as the aforementioned Jungle Jitters. Both feature the dehumanizing stereotype of
cannibalistic, unthinking, unreasonable African natives, and compare and
contrast them with a more sympathetic character representing a more western
philosophy.
Hannah Barbara released a
number of comedic short films known as Tom and Jerry starting in 1941. These films featured a comedic duo consisting
of a cat and mouse involved in mischief.
Despite the overall lack of human characters, this project is not free
of the racism pervasive in its contemporaries.
At various points during various films, explosions would render
characters charred in such a way that it deliberately invoked minstrel show
stereotypes. More obviously, a “Mammy”
character was featured working for Tom’s owners in some of the older films. The “Mammy” archetype presented in Tom and
Jerry speaks in a stereotypically “Black” vernacular, and is frequently
portrayed as an ignorant, unreasonable, and antagonistic figure toward Tom the
cat. In particular, the non-Back characters
shown in this cartoon are generally portrayed in a far more flattering
light. While the Mammy archetype is not
necessarily portrayed in an outright dehumanizing light, it’s pervasiveness in
media is no less harmful
After discussing the
origin and nature of the stereotypes these pieces of media perpetuate, it is
vital to examine what makes them harmful.
In a perfect world, works of fiction such as cartoons would have no
bearing on real people. In reality, however,
the effects of television media (particularly cartoons) on early development
and its influence of behaviors and opinions later in life are well documented
in a myriad of rigorous studies.
A 2004 study by Thomas E.
Ford published in Personality and Social Psychology found that
disparaging humor, such as the stereotype-based humor found in the aforementioned
films can help to normalize the views of those who are prejudiced against those
that type of humor targets. This study
also explores the idea that providing a mainstream outlet for discriminatory language
and behavior serves to exacerbate those behaviors in those who consume media
from these outlets. A 2002 study published
in The Journal for Social Issues Describes television as a “vicarious
experience” that can inform peoples prejudices with its portrayals of certain
groups.
These studies serve as
evidence that the negative portrayals of minorities in media such as cartoons
damage perceptions of those groups and reinforce the stereotypes displayed.
These studies serve as evidence that the negative portrayals of minorities in media such as cartoons damage perceptions of those groups, and reinforce the stereotypes displayed.