For starters, web design is a process of theorizing, planning, and creating a collection of digital files that define the outline, colors, text styles, organization, images, and use of interactive tools that will convey information to your site guests. On the other hand, a website or simply a site refers to the documents that are accessible via the internet. A web page is a screen that appears when you type a web address or a link.

You possibly have heard of the benefits of consumer inclusion when designing web products meant for user experience, consumer centricity, social strategy, and customer involvement, but all in all, they stand for one thing; customer experience call it what you like, it’s all the same thing. Regardless of the business slogan, I can assure you that you have to sit over a complete demonstration, read a research paper or even a blog that talks about User Experience (UX) if you want to understand it.

When hundreds of thousands of learners probe through the website every year searching for an excellent university, how do you present yours to ensure that they choose it ?Being the first haven of call for many potential students, how do you ensure that your website uniquely stands out given that there are hundred of perfect sites students can pick? How do you launch a website that will gain tremendous public attention? An incredible design, with dynamic interactive features, is the way to go. Giving it a precise brand personality, user-friendliness and clear messaging not forgetting the services and products will ensure that it hits the target profoundly.

Employ the idea of content flow

During the initial phases of the website, it is essential to take into consideration the concept of flow. Crafting this flow encompasses the application of visual design, content and navigation tools that aid the website user in information searching and retrieval. You should ensure that the site’s content is consistent yet motivating, easy to understand, amusing to read and attract the reader’s full devotion. First, create main pages and sub-pages with the visual flow as the content’s flow as it will give the site a touch of seamlessness and flow( the situation in which an individual becomes fully and positively immersed in a particular action to a point they lose track of time) in its goals. If a user can feel the flow, they will deeply explore the new and relevant website and are more than likely to give in to it as it tends to fulfill their ultimate objectives.

Give the site a sense of human touch

It is essential to keep in mind that human touch is the key to designing an interactive and eye-catchy website. A user will react more confidently to those websites whose taste and designs are with a sense of human touch when they are browsing. The key to developing the site with a sense of human touch lies on the idea of being as straightforward as probable with both the structure and the content. It also depends on humorous the connotations set off. Having this kind of flow will initiate positive user reaction toward your site users build trust with a website and eventually the corporation and persons that work for the company. When they receive all the information, they are looking for in an inspiring and resourceful way as it gives them a feeling that they are interacting with another person interestingly. Having a human touch in the presentation initiates a positive user response in a less- confusing yet friendly manner

Put the needs of the user first

The main aim of the website is to serve all adequately. How do you ensure that the site is all inclusive yet not too extensive? Positioning yourself in your guest’s shoes is significant in certifying that your website accomplishes its determinations meeting users needs.Most Institutional websites are usually multi-managed and extensive that the information seeker has a hard time choosing on what to concentrate. While marketing the university bear in mind that several universities have the same thing in place and readers have got several options to choose. Too much unnecessary information will yawn your visitor, but on the other hand, little information won’t meet your guest’s needs. Marketing and promotion are about getting the client to love the business just the way UX is about getting the university to like the customer. Therefore, you got to work not just hard but smart to get the attention of the viewers.

Don’t be about fashion, concentrate on style and uniqueness

While some business slogans and trends will always come and go, the idea of user understanding may change. With the vast intensification of digital content, the development of websites that suit the growing user expectations is the major concentration of most companies now, most specifically the higher education sector. The content is always overflowing across with different capabilities especially on research areas and professional sponsors.With the desire of Satisfying the unending information needs of large users, your website is not just an opening to your institution; it is the organization, the filing breakfront, the information outlook, the library, and the workshop that tells more abut the university. Your should design your website in a way that it can take care of a potential student with the academic program data they are looking for, a lecturer with their course notes, a recent student with a timetable and a parent details of tuition fees — all at the same time. It, therefore, has to be everything to everyone.

Create a considerate user experience

With thousands of websites with a million variation out there, it won’t take a user very long to get what they are looking for, if and only if your site is user-friendly and all inclusive. It is important to deliver all the information on one page and after one click (the use of links is an added advantage). It is to create a feeling on users that they are adequately informed is what matters – intelligent UX design. The website should also be detailed to cater for uninformed individuals. The best example is a guest to your site who wants to study a degree in business administration may not be aware of the more particular courses within that field such as human management, procurement and business administration. It is, therefore, your duty to make sure they get a comprehensive view of what is available to them.