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When considering the phenomenon of Big Data, I think it is important to think about its practical implications for reality and for the Internet. Some would idiomatically argue that globalization has in fact shrunk the world. Does the expansion of data output in the form of Big Data similarly shrink the Internet in the sense that the amount of relevant and useful data is becoming proportionally smaller in comparison to the vast surplus of data? In this sense, there seems to be a simultaneous expansion and contraction that parallels the apparent reality of the Small World. The rhetoric of networks, in which Big Data necessarily operates, enables this kind of contrived idea because networks represent connections and relationships between smaller modes or data. Following the concept of the network, there exist shortcomings in the function of Big Data because quantifying relationships according to electronic information is kind of not humanitarian. Is it ethical to aggregate information on the Internet in order to construct a profile for a user? As much as a lot of postmodernist ideologies emphasize the deconstruction of social constructs, aggregating data in the form of Big Data appears to solidify the categorization and the organization of persons with the backing of algorithmic functions and objectivity. Especially in this alleged Digital Age when empiricism directs most reason, does the prospect of data mining (mediating electronic qualitative and quantitative observation) offer a perfect kind of empiricism that is still ethically applicable to the human experience?