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“The solo gamer, wrestling with nothing but machine-bred adversaries, can take full creative license in filling any gaps in the structured narrative… The gamer molds much of the gameplay’s pace and tone. The narrative’s protagonist grows to reflect the user and everything else occurs in the context of this character’s presence and actions. How does the expansion of this gameplay into a multiplayer, networked experience alter the gamer’s perception of centrality?”

–http://blogs.brown.edu/mcm-0230-s01/2013/04/04/expanding-the-experience/

I believe we’ll eventually engage with systems that optimize the realization of every user’s desire, even within a “social” space, via elaborate sandboxing/versioning/abstraction. This would preserve centrality. However, the form it takes and the implications of a scare-quoted social remain to be seen.