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When looking at the concept of post-digital, the phrase “hipster” gets brought up in Cramer’s analysis. Hipster culture itself wields a hilarious objective of attempting to avoid the main-stream.

If we tie this to the concept of post-digital, where being a part of the main stream is no longer cool, then constantly trying to be a part of the counter culture creates a culture of counter culture, which is itself main stream, which people try to deviate from. This creates a constant loop.

If the goal of post-digital is to oppose the “clean” utopian ideal of the digitization of our society and revert to other societal constructs, then where does our future lie? What will be the next truly dynamic construct that we embrace?