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Nobody, it seems, likes to be called a hipster. As the typewriter hipster in Cramer’s piece “What is ‘Post-Digitalization’?” said, his photo-turned-meme elicited internet ridicule and hatred and confirmed the negative connotation surrounding the term. Why does that connotation exist, however? From what I gather, hipsters are generally defined as those who do not conform to mainstream culture and media. They are pioneers in thought, fashion, culture, politics, etc, but in a way that appears effortless and steeped in a return of the old technologies, which implies a dissatisfaction with the current state of technology and thought. As critique Jurgenson mentions concerning “low-fi” quality, it is “a manifestation of a desire “to endow the powerful feelings associated with nostalgia to our lives in the present” (“Faux-Vintage Photo”).  But why the need for nostalgia? Why the dissatisfaction with the present? A large part of seems to be influenced by the change in society in regards to production and selling of goods. This creation and progression of the World Market led to the supposed degradation of quality and value in the switch from analog to digital. To me, this highlights the paradox that Jurgenson calls the “romantic transfiguration: short-circuiting an imaginary radical past (vintage aesthetics as the signifier of a special, laboriously produced image) with an actual radical present (instantaneous creation and dissemination through social networks).” There is little room for originality and dissemination to coincide.