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So in line with Cramer’s arguments about post-digital aesthetics, I think it’s interesting to note Google’s new “material design” aesthetic

http://www.google.com/design/spec/material-design/introduction.html

that attempts to incorporate a physical aesthetic into digital technologies. There is a rhetoric similar to what Cramer says about finding the right tool for the job — by structuring their technology around seeming as if it has physical weight and structure there seems to be an attempt to categorize it as more suited for all sorts of jobs. It’s an aesthetic of versatility as well as familiarity.