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Cramer references “The IRL Fetish,” a term coined by Nathan Jurgenson in 2012 to describe the millennial generation’s obsession with out-of-date technology because it is artsy, edgy, hipster, etc. I was relieved to find a name for the Urban Outfitter’s-y recirculation of Polaroids, vinyl records, rotary phones and typewriters. An interesting theme in these technologies, once cutting edge and practical but now “cool” or “hip,” is that there seems to be a certain amount of time that needs to pass before they become retro, before they are eligible to be re-adopted by the public. For instance, a “hipster” would own an iPhone for practical purposes and a rotary phone for stylistic and aesthetic purposes, but nowhere in this picture does a circa-2005 flip phone have any value. Why is that?