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During Wendy’s lecture on Monday, I remember feel very uneasy. I tend to get this way when I hear compelling information about not so pretty visions of the future. Big Data, as it were, is hoped to be the solution to all problems. With such a vastness in statistical analysis, it does not suffer from not enough research. Wendy spoke of the potential in justice to go sour as a result. Based on studies of Big Data, a case can be made that it is compelling enough with information that it knows you better than yourself. And if it knows every you who interacts with the internet, it has a body of information so great that it can easily assess decisions based on the information. I worry about the individual voice getting lost as the voice of the absolute mass, Big Data, begins to make decisions.