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Cramer defines ‘Post-digital” as a condition in which digital technology is no longer new media. And, conversely, where ‘new media’ is no longer by definition digital.

Actually, what he says is that progress and innovation in the post-digital era relies on hybrid practices that combine old and new media. But are such hybridations necessarily a source of empowerment? For example if we think of the influence of channel surfing on media multitasking in the sense of Jenkins, that involve both analog and digital content, are we more able to develop critical thought? (not to mention task performance)